Mac Carlton
Where Attention Goes Series

Where Attention Goes

How attention shapes identity, behavior, and power in an age of infinite inputs.

Attention isn't just a matter of focus—it's a force. It determines what we see, what we value, and who we become. This series explores the mechanics of attention, from psychological triggers to algorithmic incentives, and asks how our digital environments shape our sense of agency, identity, and meaning.

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About This Series

Where Attention Goes is a reflective exploration of how our attention is captured, conditioned, and ultimately directed—by both human instinct and machine logic. Each post pairs a psychological concept with a computational one to uncover the deeper systems driving distraction, engagement, and control.

The series began as a personal attempt to understand why attention feels increasingly scarce—and increasingly valuable. From operant conditioning to reinforcement learning, from self-presentation to context collapse, it unpacks how platforms shape our minds, and how we might reclaim intentional focus.

New essays are published regularly, each grounded in metaphor, systems thinking, and a quiet invitation to reflect.

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